L’Oreal Chroma Créme Purple Shampoo

Purple Chroma Crème instantly neutralizes all unwanted yellow reflects and intensely nourishes the fiber without weighing it down for a superior color correction and care.

Chroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs.

Together, they have developed an exclusive technology with professional tailored dyes to neutralize unwanted warm reflects, now in the most caring formula*. It delivers homogeneous neutralization** thanks to a thinner, more even formula deposit than regular neutralizing shampoos, that ensures no color spot even on porous areas**. It provides upmost care that targets the most damaged and porous areas of the hair. It also guarantees 3x more shine***.